CPX Pickleball
A product-content engine for the CPX paddle line — launch films, x-ray breakdowns, Amazon listing images and vertical ads for every colourway, all from 3D twins.
Carbon Pickle launches CPX paddles into one of Amazon's most crowded categories, where every listing claims the same carbon face and the same spin. Every new model and colourway needed listing images, a launch film and social ads — fast, and without a studio.
We built a 3D twin of every CPX paddle and turned them into a content system: x-ray and honeycomb breakdowns that make the tech visible, Amazon main and secondary images, a 60-second launch film, and vertical films for Ultra, Azure, Titanium, Freedom, MAX and Hyper.
One twin per model meant every new colourway or campaign was a material swap, not a new shoot — the Listing Lift and the Content Engine working together.
Ultra — hero
USA Pickleball approved
Grip — ultimate traction
Hyper+ — night
Freedom — lifestyle
Ultra — key visual
MAX — honeycomb core
Ultra — #1 spin
MAX Pink — mascotListing Lift
Main image, image stack, A+ and listing video rebuilt from an exact 3D twin — built to win a split test, live in 10 days.